A 12-Point B2B Positioning Health-Check

A positioning health-check will tell you how effective your B2B positioning really is—and B2B marketers desperately need a realistic way to judge their positioning effectiveness. Although 69% of 137 respondents to a survey I’m conducting think they are doing a good job of positioning, many are kidding themselves. I did health-checks on 24 websites of…

What is ERP – enterprise resource planning

ERP is short for enterprise resource planning. Enterprise resource planning (ERP) is business process management software that allows an organization to use a system of integrated applications to manage the business and automate many back office functions related to technology, services and human resources. ERP software integrates all facets of an operation — including product…